Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
During an early 2022 survey carried out among consumers aged eight or older in Sweden, 31 percent of responding men and 35 percent of responding women stated they followed influencers, YouTubers, or streamers. Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender
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Other statistics that may interest you Social media usage in Sweden
Overview
6
- Premium Statistic Social media: global penetration rate 2024, by region
- Premium Statistic Number of social media users in the Nordics 2024
- Premium Statistic Sweden: digital population January 2024
- Premium Statistic Forecast of social media user numbers in Sweden 2020-2029
- Premium Statistic Forecast of the social media user penetration rate in Sweden 2019-2028
- Basic Statistic Sweden: social media users 2024, by gender
Usage
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- Premium Statistic Sweden: most used social media platforms 2023, by type
- Premium Statistic Sweden: most popular social media platforms 2023
- Basic Statistic Leading social networks in Sweden 2024, by share of visits
- Premium Statistic Social network usage by frequency in Sweden 2023
- Basic Statistic Leading social media usage reasons in Sweden 2023
- Basic Statistic Sweden: time spent on social media 2021-2024
- Premium Statistic Sweden: online platforms used for instant messaging 2022
Meta Platforms
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- Basic Statistic Meta audiences in Sweden 2024, by age and gender
- Basic Statistic Nordics: Facebook users 2024, by country
- Premium Statistic Sweden: Facebook user share 2024, by age group
- Premium Statistic Sweden: Facebook user share 2024, by gender
- Basic Statistic Monthly market share of Facebook in Sweden 2019-2023
- Premium Statistic Sweden: Facebook Messenger user share 2024, by age group
- Premium Statistic Sweden: Facebook Messenger user share 2024, by gender
- Basic Statistic Nordics: Instagram users 2024, by country
TikTok
5
- Basic Statistic Nordics: TikTok users 2024, by country
- Premium Statistic Sweden TikTok weekly users 2023, by generation
- Basic Statistic Sweden: TikTok users 2024, by gender
- Premium Statistic Sweden: TikTok users posting on the platform 2022, by gender
- Basic Statistic Sweden: TikTok usage 2022, by frequency
Marketing and advertising
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- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Digital ad spend in the Nordics 2022, by country
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
- Premium Statistic Gen Z attitudes to online advertising in Sweden in 2023
Influencers
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- Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
- Premium Statistic Influencer marketing expenditure growth in Sweden 2017-2022
- Premium Statistic Share of consumers who follow influencers in Sweden 2022
- Premium Statistic Share of consumers who follow influencers in Sweden 2022, by gender
- Premium Statistic Share of consumers who follow influencers in Sweden 2022, by age
- Premium Statistic Share of children who follow influencers in Sweden 2021-2022
- Premium Statistic Influencer / content creators followed by type in Sweden in 2023
Further Content: You might find this interesting as well
Internetstiftelsen. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender." Chart. October 7, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022, by Gender." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender Statista, https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/ (last visited June 15, 2024)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/